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THE UNNECESSARY REPORT: The lack of #4 in Las Vegas Casino Phone Numbers - is it escalating to accommodate the Asian market?

In the first of a series of one, our 'unnecessary report' team take a look at the serious lack of the #4 in phone numbers of hotel casinos on the Las Vegas Strip.

The number four (4), [fawr, fohr] sounds like the Chinese word for 'death' (although some sources suggest this could be 'die') - either way, it's not a good number to be throwing around if you own a Las Vegas hotel and Casino. Several hotels do not have floors that begin with the number 4 to accommodate Asian visitors, for example.

Chinese number 4 Chinese #4:

So let's see how the number has started to be erased from the Vegas phone book...

Of the 28 hotels with casinos situated on the Las Vegas strip, only 10 hotels have a phone number that contains the #4, for a percentage of just 35%. In Downtown, however, there is a different story. Of the 10 hotels with casinos that we studied (ok, looked at the phone numbers of), all 10 had a 4 in the number (100% if you were counting). For hotels with casinos off-strip, the numbers were again very high, with 10 of 12 hotel/casinos containing a #4 in their phone numbers for 83%.

Strip marketing versus the rest of Las Vegas

So, marketing and strategy teams at strip hotels seem to have the edge over their compatriots elsewhere in Las Vegas, it seems. And they're getting better...so good, in fact, that in another 12 years, there'll be no #4 at all in phone numbers of Las Vegas strip hotels and casinos.

In strip hotels with casinos built in the past 20 years, just 5 (five) of 17 properties have a phone number that contains a #4 (29%), with 5 (five) of 11 properties built at least 20 years ago having a #4 in their phone number (45%). This is showing that there is a tremendous fall in the number of #4 keys being pressed by Vegas tourists since 1996!

Summary

It's quite clear that the #4 is disappearing from Las Vegas, which could cause serious issues elsewhere. Westerners, get to Vegas befour it's too late and pandemonium hits.


In our next report, if we can be bothered, we'll look into the rise of the #8 in phone numbers of Las Vegas hotels and casinos in the past 20 years. Stay tuned.


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